Publisher: The McGraw-Hill Companies
Pub Date: 2006
Print ISBN: 0-07-226261-3
Language: English
Pages: 429
Format: PDF

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

PART I Building an eBay Business Chapters:
CHAPTER 1 How Your Business Fits Online
CHAPTER 2 Creating Your eBay Presence
CHAPTER 3 Preparing to Sell
CHAPTER 4 Planning Your Shipping
CHAPTER 5 Listing Your Items Effectively
CHAPTER 6 Monitoring, Modifying, and Managing Sales
CHAPTER 7 Payment, Shipping, and Feedback
CHAPTER 8 Automating and Scaling
CHAPTER 9 Opening an eBay Store
CHAPTER 10 Marketing, Keywords, and Promotions
CHAPTER 11 Power Selling, Consignment Selling, and Analyzing Your Business

PART II Building Your Yahoo! Store Chapters:
CHAPTER 12 Getting Started with Yahoo! Merchant Solutions
CHAPTER 13 Adding and Importing Products
CHAPTER 14 Working in Store Editor
CHAPTER 15 Creating the Home and Section Pages
CHAPTER 16 Modifying Page Layout
CHAPTER 17 Customizing the Site Design
CHAPTER 18 Defining Payment Methods and Your Checkout Process
CHAPTER 19 Configuring Shipping, Taxes, and Inventory
CHAPTER 20 Processing Orders
CHAPTER 21 Promotion Strategies and Tools

PART III Using Google Pay Per Click and More to Grow Traffic Chapters:
CHAPTER 22 Google AdWords and Other Pay Per Click Programs
CHAPTER 23 Setting Up a Google PPC Campaign
CHAPTER 24 Managing Your PPC Campaigns and Measuring Results
CHAPTER 25 Selling Through Shopping Directories: Froogle, Yahoo! Shopping, and More
CHAPTER 26 Improving Natural Search Engine Ranking
CHAPTER 27 Using Affiliate Programs and Other Marketing Techniques
CHAPTER 28 Selling Through Amazon and Other Merchant Programs
CHAPTER 29 Cross-site Merchandising and Promotions

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