The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
Using the systematic approach presented in this comprehensive guide, you'll learn how to:

•Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
•Determine which social media tactics you should be using with your customers and employees
•Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
•Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
•Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects