Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence

Search engine placement has become a key task for those engaged in website marketing because:
* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.
* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

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