CyberLink today launched the latest in its DVD player software CyberLink PowerDVD 9, which is offering DVD upscaling technology. PowerDVD 9 feature highlights include the new TrueTheater Technology, which is offering DVD up-scaling to HD-like quality Cinema Mode for watching Blu-ray Discs via Windows Media Center. It is a suite of advanced video and audio enhancement technologies such as the "TrueTheater HD" that up-scales DVD video for HD-like results and the "TrueTheater Motion" that up-converts DVD video frame rates for smoother playback. In additon, the "TrueTheater Stretch" technology stretches video without image distortion, while the "TrueTheater Lighting" enhances video image for a brighter, clearer movie. Last but not least, the "TrueTheater Surround" creates multichannel audio output for conventional stereo speakers.