PowerDVD is the latest evolution of the world acclaimed DVD software program that offers maximum video and audio playback entertainment on the PC .It comes complete with numerous customizable video/audio controls that can deliver the highest quality viewing and listening experience. PowerDVD incorporates support for high-definition audio and video, true 8-channel home theater audio playback, virtual surround sound, as well as complete controls and extra features for DVD enthusiasts. PowerDVD 9 playback software offers the best HD, Blu-ray and DVD software playback around! Use TrueTheater™ to increase DVD quality for viewing on an HD display. This playback software also allows you to navigate easily with Fancy View, flipping through your movie titles and previewing content. There are also plenty of other useful interactive features for die-hard movie fans and the casual viewer alike. PowerDVD 9 playback software is truly the way HD, Blu-ray and DVD was meant to be viewed!

CyberLink today launched the latest in its DVD player software CyberLink PowerDVD 9, which is offering DVD upscaling technology. PowerDVD 9 feature highlights include the new TrueTheater Technology, which is offering DVD up-scaling to HD-like quality Cinema Mode for watching Blu-ray Discs via Windows Media Center. It is a suite of advanced video and audio enhancement technologies such as the "TrueTheater HD" that up-scales DVD video for HD-like results and the "TrueTheater Motion" that up-converts DVD video frame rates for smoother playback. In additon, the "TrueTheater Stretch" technology stretches video without image distortion, while the "TrueTheater Lighting" enhances video image for a brighter, clearer movie. Last but not least, the "TrueTheater Surround" creates multichannel audio output for conventional stereo speakers.