BlackMagic is a photo coloring software for PC Windows, released as shareware; it is used to colorize Black & White, Sepia, or IR (infrared) photos, or to Color-correct ones with faded or inappropriate colors. Being extremely simple to use, its a software that transcends age and professional boundaries, providing an immense sense of achievement, pride and satisfaction for kids and adults alike. The resulting Colorized photos have optimally saturated and consistent, correct hues - giving the appearance as if the photo had originally been 'shot' in color! BlackMagic delivers such professional grade results with the minimum of fuss, and just a few minutes worth of effort.

BlackMagic incorporates "TimeBrush™ RLC [RealLifeColour]™" standard. The TimeBrush RLC technology was specifically created for colorizing black & white motion pictures of the Hollywood fame. This feature provides BlackMagic the ability to render superb, rich, vibrant looking colors, that are not under/ over saturated, yet look completely natural.

Colorizing black & white photos can get quite involving, depending upon the quality and sophistication of the results desired. The process involved can be very tedious and challenging, taking a day [often several] to completely colorize a single black & white photograph to professional grade quality. The typical 'paint' computer programs usually require the operator to select individual hue [color], opacity [transparency], etc., for coloring a specific portion of the photo. This is further compounded by the need to 'guess' the right hue/ saturation values to color a certain object, which can take several hit-and-trial iterations, with no guarantee of a 'best' match.