Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence

Product Description
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Version: CS4
Developer: Adobe
Platform: X86/X64
Language: English

Research Keywords for Website Content and Search Engine Promotion

Research keywords for website content search engine optimization and ad campaigns. Position check and view ranking history graphs for websites, phrases and search engines.

Analyze search phrase competition strength, e.g. Google PageRank, backlinks and keyword density. Includes keyword suggestion and alteration tools to power your ad campaigns.

Know the search keywords and phrases used in search engines. Get found for keywords related to your website.

This keyword research tool can analyze your competition, suggest keywords, position check your website in search engines, grow your keyword lists and help you optimize pages for keyword density and prominence.

* Keyword optimization is important when promoting websites in search engines. Find search keywords and analyze the strength of your competition. Improve page keyword density and keyword prominence for organic search engine optimization.

* Keyword marketing goes beyond optimizing keywords. Using keyword tools to find, maintain and combine related keywords you can dominate adgroups and search advertising with focused keyword lists.

Advanced Page Rank Analyzer is the search engine optimization software designed for retrieving Google pagerank values for a list of web sites (URLs). This pagerank tool also finds the number of inbound links for each URL and checks each web site for availability in the Google Catalog and DMOZ and Yahoo directories. There are two types of pagerank reports available. You can view the average values of all ranking parameters for a list of URLs and the detailed ranking information for each web site on the list.

While optimizing a web site, it is often necessary to evaluate the competition level for one or another search phrase. Other time, it may be interesting to find out the PageRank of pages referring to your web site. In all of such cases, analysis of great number of URLs is required for determining their search ranking. Performing this task manually may appear too labor-intensive. At the same time, our pagerank tool allows performing the required analysis within a few minutes!

Our Google PageRank analysis tool allows checking the following ranking parameters:
- Google PageRank value.
- Number of inbound (backward) links - based on data from several search engines.
- Web site availability in the Google Catalog, DMOZ and Yahoo directories

Advanced Page Rank analyzer can also extract URLs for specified search queries from Google, Yahoo, AltaVista, MSN Search and AllTheWeb. Therefore, you can collect the URL list for selected search phrase and then analyze it with our pagerank analysis tool.