English + MP4 + 596 MB
I had an amazing weekend at Pat Rigsby’s Fitness Business Weekend. There is nothing better than learning and hanging out with like-minded people behind closed doors.
I will be sharing my takeaways with you over the next several weeks, so keep reading each and every week!
Pat himself, spoke on the 4 Pillars of Fitness Business Growth.
This is his step-by-step process to develop your ideal business.
Pillar #1: Make a list of ALL your lead sources. Examples…
1. In-house Referrals
3. Daily Deal Sites
5. Email Marketing
6. Other Social Media Sources
7. Public Speaking
8. Lead Boxes
9. Plastic Gift Cards
10. Charity Events
ACTION: After you have completed your list; identify how many people leads came from each and total your leads each and EVERY month.
Pillar #2: Create an Irresistible Front-End Offer
It needs to be…
• Low Risk
• Short Term
1. 1 Week Trail
2. Transformation Contests
3. Daily Deal Offer
4. Short Term Trim Downs (Drop A Dress Size in 28 Days)
ACTION: Now, identify how many of the actual leads came in.
Pillar #3: Transition Your Short Term Programs into Your Core Programs
• One-on-One Training
• Semi-Private Training
• Small Group Training
• Boot Camp
Steps to have higher ratio of closes…
1. Ask Early for the Sale
2. Have an Alternative Choice Close (Options)
3. Incentive to Join Now
4. Use a Variety of Communications to close – in person, call, email, and text
ACTION: Identify how many of your prospects signed up
Pillar #4: Build Your Back-End